For years, period-absorbing underwear brand Thinx sold itself as an unfussy, nontoxic, organic alternative to traditional menstrual products through playful ads on subways and social media.
Now, the New York company is offering compensation after a class-action lawsuit, which accused Thinx of misleading customers by marketing its products as free of harmful chemicals when they were not. Thinx “denies all of the allegations in the lawsuit and denies that Thinx did anything improper or unlawful,” the settlement says.
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