A spellcheck-proof goof has Adidas apologizing to the Colombian Football Federation.
The advertisements Adidas recently launched of the Colombian national team ahead of the Copa America tournament feature midfielder James Rodriguez in Colombia’s new home kits. The advertisement is pretty awesome. Except for one small detail. The largest word in the ad.
It’s not “Columbia.” It’s “Colombia.”
Adidas offered a statement on Tuesday: “We value our partnership with the Colombian Football Federation and we apologize for our mistake. We removed these graphics and are quickly installing new versions today.”
Just because the advertisement has been pulled doesn’t mean there isn’t outrage on social media.
Stephanie P., on Twitter as @steph_uhny95, sent an email to Adidas about how this “lack of effort” makes her feel as a Colombian woman.
This surely isn’t the first time a major athletic apparel company has messed up the spelling of various teams. Nike spelled “Kentucky” wrong on John Wall’s jersey in 2010 and misspelled “Seattle” on a Seahawks sweatshirt in 2013.
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